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Report: Social network ads not clicking with users
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Although more than three in four social network users visit the sites
at least once a week, just 57% of social net user...
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Survey shows CMOs not jumping on social net bandwagon
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Some 55% of CMOs say they have little interest in adding social
networks to their marketing mix, according to an online...
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Online Ad Spending Steady While Holiday Sales Are Not
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NEW YORK There are plenty of shoppers online. The only
problem is they're not pulling the trigger on purchases. Still,
...
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Downturn likely to result in fewer display ads
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As marketers demand greater ROI from their online investments, the
display ad, which lacks a reliable metric to prove i...
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Tricks of the Trade: Bartering for Ads
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NEW YORK The search to stretch ad dollars in today's
recessionary climate has an increasing number of marketers using a...
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BlackBerry maker Research in Motion launches counterattack against iPhone
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The BlackBerry, a phone and e-mail device that just a few years ago
could be found mostly clipped to the belts of high-...
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Google pitches digital ads amid the slowdown
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Google is
telling clients that it can help them beat the recession and is urging
them not to turn their backs on digita...
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Bandwidth Could Curb Web Video Ads
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Video data is the prime mover behind big increases
in Internet bandwidth usage.
The current increase of high-quality...
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360i Adds Site Conversion Tool
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Digital agency 360i is eyeing an expanded role in
helping clients convert leads it delivers to their Web sites with
the...
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Search Won't Fall Off Cliff As Online Ads Slow
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Although the slowdown threatening to drag out
two quarters or more has hit the online ad industry, search could
remain ...
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