en Sun, 21 Mar 2010 23:31:18 +0800 846 Although more than three in four social network users visit the sites at least once a week, just 57% of social net users say they have clicked on an ad over the past 12 months, vs. 79% of all Web users, according to new research from IDC. Mediaweek

]]> Tue, 09 Dec 2008 12:21:52 +0800 With the U.S. unemployment rate hitting a 14-year high, jobs and networking sites like CareerBuilder.com, LinkedIn.com and Vault.com are adding new features and services. New sites, including MarketVendorJobs.com, also are launching in response to economic woes. Wall Street Journal, The

]]> Tue, 09 Dec 2008 12:21:51 +0800 Some 55% of CMOs say they have little interest in adding social networks to their marketing mix, according to an online survey. The poll also found more interest in incorporating other forms of social media into marketing plans, with 52% showing interest in Internet forums and webinars, 47% in webca...

]]> Tue, 09 Dec 2008 12:21:51 +0800 On election night at the Hyde Park Hair Salon in Chicago, where Barack Obama gets his hair cut, more than a hundred neighbors and friends toasted the historical outcome with a cocktail provided by spirits company Rémy Cointreau, called “The Obama Knockout” (Rémy Martin cognac, Cointreau, cranberry j...

]]> Tue, 09 Dec 2008 12:21:51 +0800 Yahoo and Virgin Mobile have agreed a deal making Yahoo search the exclusive pre-installed search service for Virgin's 4 million mobile subscribers in Britain, the two companies said on Monday. Yahoo is hoping to steal a lead on rival Google in the nascent mobile search and advertising markets...

]]> Tue, 09 Dec 2008 12:21:51 +0800 Facebook Connect, as the company’s new feature is called, allows its members to log onto other Web sites using their Facebook identification and see their friends’ activities on those sites. Like Beacon, the controversial advertising program that Facebook introduced and then withdrew last year after...

]]> Tue, 09 Dec 2008 12:21:51 +0800 U.S. retail sales online rose 1 percent on Black Friday, the traditional start to the holiday shopping season, to $534 million, tracking firm comScore said on Sunday. Combined with web sales on U.S. Thanksgiving the previous day, the figure rose 2 percent, but sales are down 4 percent to date ...

]]> Tue, 09 Dec 2008 12:21:51 +0800 E-marketing sounds so passé, but this year, retailers are checking their e-mail lists twice to try to juice up holiday sales. Sure, Web videos are cool, but direct marketing can be loaded with incentives that actually get people into stores or onto websites to buy something. In today's rocky retail ...

]]> Tue, 09 Dec 2008 12:21:51 +0800 NEW YORK There are plenty of shoppers online. The only problem is they're not pulling the trigger on purchases. Still, marketers are doing their best to coax them, particularly though direct response methods like search ads. "Marketers have constraints," said John McAteer, retail director at Goog...

]]> Tue, 09 Dec 2008 12:21:51 +0800 "Grown Up Digital" author Don Tapscott argues that a down economy is the perfect time to lower the age of a company by seeking out youthful, top talent -- but there are new rules for hiring workers under the age of 30. Tapscott suggests using social networks as human resources tools and offers this ...

]]> Tue, 09 Dec 2008 12:21:37 +0800 As marketers demand greater ROI from their online investments, the display ad, which lacks a reliable metric to prove its worth, reportedly could become a rarity in the segment. "There is still a school of thought that it is a low-impact ad environment," said eMarketer analyst David Hallerman. "With...

]]> Tue, 09 Dec 2008 12:21:37 +0800 Yahoo Inc. board member Carl Icahn this week purchased 6.8 million shares of Yahoo stock, boosting his stake in the troubled Internet giant to nearly 5.5% as the company's search for a new chief executive continues. The investor spent roughly $67 million to purchase the shares for an average of $9...

]]> Tue, 09 Dec 2008 12:21:37 +0800 Barack Obama and John McCain duked it out till the very end online, with ads that went after specific audiences in important swing states. Sites across the Web were drowned in hundreds of millions of Obama's voter registration and state-targeted early voting ads in the final weeks. Meanwhile, the Mc...

]]> Tue, 09 Dec 2008 12:21:37 +0800 NEW YORK The search to stretch ad dollars in today's recessionary climate has an increasing number of marketers using a tactic once-considered a last resort: barter advertising. The corporate trade sector has existed for decades. The process involves clients exchanging unsold goods, services and o...

]]> Tue, 09 Dec 2008 12:21:37 +0800 Google (GOOG) is killing its virtual world, Lively, after less than five months, to focus more on its "core search, ads and apps business." Smart move, given the rotting economy and pressure for Google to control costs and hit its numbers. One easy way to help both of those: Pull resources away from...

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