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Questions for Yahoo's Head of Mobile Advertising and Publishing
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Yahoo may not have its own mobile OS or branded phone like Google, but its mobile offerings -- such as Yahoo Go, OneSea...
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Brands Eager to Get in on the Act at MTV Europe Awards
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Sony Ericsson, Dell and Esprit are the three headline sponsors of the
MTV awards on Nov. 6, held in Liverpool, England,...
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Nielsen Product-Placement Report
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Check out the chart here
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Unilever VP Takes an Axe to Old Broadcasting Theories
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Leading the charge is Unilever's Kevin George, VP-general manager of
the company's antiperspirant, deodorant and hair-c...
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Obama Victory Speech Viewed More Than 7M Times on Web
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President-elect Barack Obama's victory speech has been uploaded more
than 500 times and viewed more than 7 million time...
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Burger King's Late-Night Holdouts Dealt a Setback
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Not backing down
"The Burger King decision is legally wrong," Mr. Zarco asserted, saying
his clients disagree with the ...
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Coke, Mercedes Avoid Gritty Film Cameos
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Filmmakers often try to incorporate brands into their projects to lend
plotlines a sense of authenticity. But in the ca...
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'Iron Man' Gave Marvel a Super Earnings Boost
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The $318.3 million box office success of "Iron Man" didn't just give a boost
to marketers such as Burger King, Audi, LG...
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MTV, MySpace Figure Out How to Make Ads Follow Video
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Viacom's MTV Networks is giving MySpace what it won't give YouTube.
That is, they've licensed the social network to all...
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Search Marketing Fact Pack 2008
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This is a must read of 2008. Find it here
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