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Downturn likely to result in fewer display ads
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As marketers demand greater ROI from their online investments, the
display ad, which lacks a reliable metric to prove i...
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Icahn Raises Stake in Yahoo
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Yahoo Inc. board member Carl Icahn this
week purchased 6.8 million shares of Yahoo stock, boosting his stake in
the tr...
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McCain and Obama Used Web to Persuade in Final Weeks
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Barack Obama and John McCain duked it out till the very end online,
with ads that went after specific audiences in impo...
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Tricks of the Trade: Bartering for Ads
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NEW YORK The search to stretch ad dollars in today's
recessionary climate has an increasing number of marketers using a...
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That Was Quick: Google Kills Virtual World 'Lively'
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Google (GOOG) is killing its virtual world, Lively, after less than five months, to focushttp://i.ixnp.com/images/v3.58...
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BlackBerry maker Research in Motion launches counterattack against iPhone
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The BlackBerry, a phone and e-mail device that just a few years ago
could be found mostly clipped to the belts of high-...
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Facebook Gets SEC Stock Exemption
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Earlier this year the social networking site Facebook
grew concerned that an obscure securities regulation might force...
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Report: Web Still Growing Despite Recession
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The days of continuous record setting quarters appear over for now,
but online advertising is still growing steadily in...
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Meredith Invests In Real Girls Media Network
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Positioning itself as the premiere online
destination for women ages 25-54, Meredith Corp. has made a minority
investme...
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Google pitches digital ads amid the slowdown
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Google is
telling clients that it can help them beat the recession and is urging
them not to turn their backs on digita...
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