|
MTV Networks Measures with Quantcast
|
|
In a step away from panel-based measurement to one that measures
based on site activity, MTV Networks, a division of Vi...
|
|
Antitrust concerns kill Yahoo-Google ad deal
|
|
Google has pulled the plug on a search-ad partnership with Yahoo that
would have given Yahoo major new revenue but tha...
|
|
New Domain Names Put Name Brands in a Bind
|
|
Worried about having to shell out millions of dollars to protect
their brands, several major companies are protesting ...
|
|
An Obama presidency: Good, bad news for technology
|
|
When Barack Obama becomes president in January with a strongly
Democratic Congress, he'll have the chance to push a te...
|
|
AOL to Launch 'Morning Rush' Video Clip Series
|
|
AOL on Nov. 3 will launch Morning Rush, a daily five-minute video
compilation of the best of morning TV.
Episodes of...
|
|
Dueling Brands Pick Up Where Politicians Leave Off
|
|
That is because marketers of consumer products, borrowing a page
from the electoral playbook, are becoming more willing...
|
|
Wired Women an Untapped Goldmine for Package Goods
|
|
Long ago, back in the aftermath of the last online bubble,
package-goods marketers largely concluded that women didn't ...
|
|
OMD Snags $1B Renault-Nissan Media Account
|
|
OMD has been awarded the estimated $1 billion consolidated
Renault-Nissan media account for Europe, the Middle East and...
|
|
Yahoo's Media Chief Is Leaving
|
|
The head of Yahoo
Inc.'s media business, Scott Moore, is planning to announce his
departure from the Internet company t...
|
|
Yahoo, Google Recast Ad Alliance
|
|
Yahoo Inc. and Google Inc. have sent the Justice Department a
revised version of their search-advertising agreement, s...
|
