IGA's Massive Ad Play :: GEEKAPOLIS.COM THE FUTURE

THE FUTURE

IGA's Massive Ad Play

2008.10.07

Burlingame -

IGA Worldwide made headlines in June when it announced it would be the exclusive in-game ad provider for Electronic Arts' PlayStation 3 games.

Now New York-based IGA is adding Activision (nasdaq: ATVI - news - people ) to its stable, announcing another exclusive PS3 ad partnership on Tuesday. "Guitar Hero: World Tour," the next living room rock star refresh slated for release Oct. 26, will be the first Activision title to get pumped full of integrated ads under the deal.

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