Apple's ads are not the same as before already. They're not as cool anymore for some reason. Their ads used to be well executed, and usually has some sort of bizarre charm to it. This time, that charm is nonexistent.

The "Genius" series of spots is a pretty stark 180 degree slide from the haute marketing with Malkovich and Deschanel's dabbles with Siri. Now, the 2000s Mac guy appears to be mildly more annoying than Justin Long. What do you think of it? Watch it after the break.