The New York Times reports that Apple and Twitter have had discussions before, of which Apple would have invested into Twitter, valuating Twitter at more than $10 billion.
“Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people [briefed on the matter] said. They declined to be named because the discussions were private,” the Times reports.
Apple isn't that big a player in the social media space, and it's had fragile relations with Facebook in the past, but with Twitter, they've been a little friendlier. The Times points out that Twitter is baked in to Apple's Operating Systems.
“Those guys are a great partner,” Twitter CEO Dick Costolo said of Apple in a separate interview, according to the Times. “We think of them as a company that our company looks up to.”
Could Twitter and Apple make a good pair? Will this come to fruition? What do you think?