The thing about Facebook is that users have no problem 'like'ing pages and things. But are you willing to show everyone which political direction you 'like'?
All the things you 'like' can be seen by everyone on Facebook. The posts of friends who 'like' campaigns and such are seen on their friends' feeds. They aren't sponsored posts, but posts put out by Facebook. A Facebook spokesperson told ZDNet's Ed Bott:
"To help people find new Pages, events, and other interesting
information, people may now see posts from a Page a friend likes. These
posts will include the social context from your friends who like the
Page and will respect all existing settings."
How annoying! Bott adds:
You can hide individual stories as they appear, but you can't block the page from posting again, and again, and again. And even if you remove the friend completely from your news feed, the forcibly shared posts appear. The only way to stop it is to unfriend the person whose Facebook identity is being misused.
Bott says this is an especially troublesome trick during an election season, because your friends can see your political stance which you may or may not be comfortable revealing to, say, people you aren't very close to.