It's a marketers dream to reach as many people as possible, and its no surprise that reaching the right ones are very important. Deanna Brown, CEO of Federated Media say context is so important, and the real value for a brand is to surround its message with the right sort of context to reach the most influential people among customers.

But just who are these people and how do you find them and where do you reach them at in the first place? Is it determined by the number of followers they have, or by the amount of friends they have on their page.

Created by influence marketing firm Crowdtap, the infographic below shares on the current predominant thinking regarding how to reach influencers. A recent study conducted by the firm say people are influenced by those they actually know more so than by popular figures or brands that they may follow. It's not a numbers game, it's how close knit a network of actual friends are.

Check it out below: