Not all Facebook campaigns are successful. And the worst is when they backfire. Walmart in the U.S. announced a contest to promote Energy Sheets, the caffeine infused approximate of Listerine strips, a contest that would send rapper Pitbull to the store location that received the most new Facebook Likes by July 15.
Kodiak’s Page now has more than 60,000 Facebook Likes — nearly 10 times the population of the entire island, according to 2010 census figures.
According to one Reddit user, that particular branch sells all sorts of unusual items suited to life in Kodiak, including snow shoes, bear repellant and hunting gear. “There’s also a HUGE Coast Guard base there, so I’m sure that the families of the service members will get a kick out of it,” the user wrote.
Will Pitbull honor the commitment? The rapper has already responded with good humor to the campaign: