Samsung is pulling out all the stops for its Galaxy S III Smartphone. There's a lot of noise online, and its newest flagship phone has already launched. It's not only aiming at consumers with it's cool and convenient features but it's also targeting enterprise customers with special security and IT management features.
Samsung created its own enterprise certification, called SAFE (Samsung Approved for Enterprise), which means the phone comes pre-loaded with enterprise ready features and abilities. One example is on device encryption. That's right. They are hitting hard at RIM's bread and butter market.
The SAFE features won't be on the regular Galaxy S III, and that means your business will have to order these versions to enjoy these features. Samsung is even featuring a trade up program that will offer "competitive pricing" if you trade in a "qualifying" phone.
Among the features the SAFE-branded Galaxy S III will include: device AES-256-bit encryption, enhanced support for Microsoft Exchange ActiveSync, and built-in integration with many VPN (virtual private network) and MDM (mobile device management) services such as AirWatch and Sybase Afaria.
Aside from the U.S., we could not get word if Samsung is releasing this anywhere else yet, but we're guessing that the move to enterprise will definitely be in more than one place. The reason for business? There's a potential edge there, seeing their chief mobile competitor Apple is perceived weak among businesses.
RIM, which offers similar enterprise services as well as network level encryption for its BlackBerry platform may see this as a threat, but seeing how they are still struggling to keep up the pace in the mobile race, it's handsets are still seen as inferior in many ways to iOs and Android devices. Could BlackBerry 10 change all that?