Marketing on Etsy doesn't come cheap, and not all keywords are created equal. Take for example, "penis" and "vagina". "Vagina" is worth $0.12 more.
With 10 million over users, many sellers on Etsy make use of its internal search ads in order to make sure shoppers can find their goods. Etsy provides prices for every keyword shoppers search. From penis ($0.70 this June, up from $0.60 in March) and vagina ($0.82 cents). Even the slang term “pussy” is permitted, though it costs just as much as an arm or a leg ($1.15 each). Boob is also worth $1.15, but breast is slightly more expensive at $1.20.
According to Etsy:
“Etsy’s search technology sets keywords and prices based on Etsy Shop Owners’ use and historical search data. This data is evaluated periodically and keywords and their prices are reset. For some keywords, where seasonality and trends matter, there may be a variance in price over time.”