Facebook rolled out a new suite of products designed to charge for its advertising revenue, and one of the products is called Reach Generator. It allows companies to blast messages ads into the news feeds of their fans "who are people who have already "liked" them". Without Reach Generator, only a small number of fans will see the ads.

Facebook is promising a higher percentage of fans will see those ads, and its fair for Facebook to charge for the delivery of the ads.

A live-streamer named Tim Pool, for example, recently received the message below.



The way Pool appears to view the situation is likely the way someone with a boatload of Twitter followers would view it if Twitter suddenly started charging to deliver tweets.

There's no doubt that there will be some companies willing to pay for this. What do you think of it?