Twitter made its first ever TV spot, and ran it on Sunday during the broadcast of the 2012 Pocono 400 Nascar Race. Omid Ashtari of Twitter sent a tweet informing the community to check out the social networking site’s first commercial spot.
The 16-second clip features racer Brad Keselowski seated in his car taking a picture of the scene with his phone, and uploading the pictures directly to Twitter.
Keselowski made headlines in February when he tweeted updates and pictures following an explosion and fire on a NASCAR track that delayed the Daytona 500.
Instead of the typical Twitter.com/NASCAR address we would typically see, it included a hash sign: Twitter.com/#Nascar.
“The updated Twitter for Facebook integration now includes additional rich media experiences related to the first photo, URL, @mention or #hashtag in the cross-posted tweet,” Twitter spokesman Robert Weeks said. “This update is available for everyone.”
Twitter‘s Help Center also notes the changes: “We have fixed many issues with the Twitter for Facebook integration, including the ability to post to Facebook Pages, and added some new features!”