How do you make an entire mall think you're some famous celebrity? This
stunt here landed the "celebrity" three security guards to add to the effect. Thomas Elliot became "famous" with Virginia shoppers going nuts for him.
Elliot, who's name is really Thomas Cramer, works at Chill Hill Media, entered MacArthur Center Mall in Norfolk, Virginia with the intention of tricking everyone into believing he was a celebrity. Cramer said it took four minutes to do so.
“It just so happened to catch wind so early — a gentleman had asked for a picture not knowing who I was and then the security witnessed it,” says Cramer. “I think the security coming to aid was one of the biggest facilitators of it, just because it drew so much attention.”
According to Cramer, there was very little communication between security and his team during the process.
“I didn’t say a word — they never asked who we were, they never asked what we did,” says Cramer. “We didn’t lie to security, we just didn’t talk about it. It was just assumed that I was a celebrity and they needed to fend off fans.”
The idea to collect tweets came after the experiment. Check out the video above.