The weather can subtly influence our purchase decisions from making a choice we might regret later. According to researchers from several universities, there is a connection between weather conditions and the choices consumers make.
They looked at 40 million new and used car sales and 4 million home sales and found that there is a seasonal sales pattern to it.
If the weather is warmer and skies clearer than average, convertible cars get a sales bump of 8.5%
Four-wheel-drive vehicles sales increase 6% in the two-to-three weeks after a big snowstorm
Home go for $1,600 more if there's a swimming pool—if the house is sold in the summer
Warmer and clearer weather reduces the number of black vehicles sold.
In the research paper published by the National Bureau of Economic Research, professors Meghan R. Busse, Devin G. Pope, Jaren C. Pope, and Jorge Silva-Risso explain that this kind of impulse is due to our "projection bias"—which means that we have a tendency to overpredict the degree of our future tastes will resemble the current tastes.
Projection bias can be explained by us eating more than we should or when we buy more groceries when on an empty stomach.