Phantom cameras are more useful than just its slow mo effect. This Fiat Abarth spot that was made from slow motion wonder in a "still moving image" and this video is the behind the scenes of it.
Director Dave Hill and DP Brandon Lippard had every single element of the scene lit, posed, and photographed separately. Each of the shot was rotoscoped and composited to create the dramatic football scene. Check out the video after the jump!