Google Glasses look extremely dorky, but that's only for now. Design is definitely going to get the better out of the augmented reality specs soon enough. And with no surprise, enter Oakley. Its working on its own Google Glasses competitor. Chances are, it won't be as ugly as Google's.
While Oakley may not have the tech behind it, for now as well, they can definitely pimp out a handsome pair of glasses. And if there's one thing Oakley knows its optics. Oakley told Bloomberg:
As an organization, we've been chasing this beast since 1997. Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.
According to Bloomberg, the glasses will function on its own while working with a smartphone, and the whole system might be controlled with a Siri like voice command controlled system.
There's currently no word on when these augmented reality specs will come out but Oakley CEO Colin Baden is placing a huge emphasis on the style of the glasses saying, "people get very particular when they put stuff on their face". [Bloomberg]